Gao, Qin

Branding with social media: User gratifications, usage patterns, and brand message content strategies

Gao, Q., & Feng, C. (2016) · Computers in Human Behavior

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

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Effects of Social Media Self-Efficacy on Informational Use, Loneliness, and Self-Esteem of Older Adults

Chen, Y., & Gao, Q. (2023) · International Journal of Human–Computer Interaction

Technology Use by Older AdultsAging and Gerontology Research

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