Wilkie, James E. B.

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Brough, A. R., Wilkie, J. E. B., Ma, J., Isaac, M. S., & Gal, D. (2016) · Journal of Consumer Research

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

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Cuing Consumerism: Situational Materialism Undermines Personal and Social Well-Being

Bauer, M. A., Wilkie, J. E. B., Kim, J. K., & Bodenhausen, G. V. (2012) · Psychological Science

Consumer Behavior in Brand Consumption and IdentificationEmotions and Moral Behavior

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