Layton, Roger A.
UNSW Sydney
2 papers on CoChat
Most cited papers
- Verified
Marketing Systems—A Core Macromarketing Concept
Layton, R. A. (2007) · Journal of Macromarketing
Marketing and Advertising StrategiesBusiness and Management Studies
Cited by 411
- Verified
Systems-thinking social marketing: conceptual extensions and empirical investigations
Domegan, C., McHugh, P., Devaney, M., Duane, S., Hogan, M., Broome, B. J., Layton, R. A., Joyce, J., Mazzonetto, M., & Piwowarczyk, J. (2016) · Journal of Marketing Management
Complex Systems and Decision MakingBehavioral Health and Interventions
Cited by 172
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