Catalán, Sara

Enhancing user engagement: The role of gamification in mobile apps

Bitrián, P., Buil, I., & Catalán, S. (2021) · Journal of Business Research

Educational Games and GamificationTechnology Adoption and User Behaviour

Cited by 442

Understanding applicants’ reactions to gamified recruitment

Buil, I., Catalán, S., & Martínez, E. (2020) · Journal of Business Research

Employer Branding and e-HRMEducational Games and Gamification

Cited by 85

The impact of gamified loyalty programmes on customer engagement behaviours. A hotel industry application

Bravo, R., Catalán, S., & Pina, J. M. (2023) · Journal of Hospitality and Tourism Technology

Educational Games and GamificationCustomer Service Quality and Loyalty

Cited by 27