Peck, Joann

Hedonic and utilitarian motivations for online retail shopping behavior

Childers, T. L., Carr, C. L., Peck, J., & Carson, S. (2001) · Journal of Retailing

Consumer Retail Behavior StudiesTechnology Adoption and User Behaviour

Cited by 3,219

Psychological Ownership and Affective Reaction: Emotional Attachment Process Variables and the Endowment Effect

Shu, S. B., & Peck, J. (2011) · Journal of Consumer Psychology

Decision-Making and Behavioral EconomicsExperimental Behavioral Economics Studies

Cited by 418

Textual paralanguage and its implications for marketing communications

Luangrath, A. W., Peck, J., & Barger, V. A. (2017) · Journal of Consumer Psychology

Digital Communication and LanguageDigital Marketing and Social Media

Cited by 221

When will larger‐sized female models in advertisements be viewed positively? The moderating effects of instructional frame, gender, and need for cognition

Peck, J., & Loken, B. (2004) · Psychology & Marketing

Media, Gender, and AdvertisingConsumer Perception and Purchasing Behavior

Cited by 70