Sotgiu, Francesca

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. A. (2016) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Behavior and Marketing Influence

Cited by 1,073

Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis

Ikonen, I., Sotgiu, F., Aydinli, A., & Verlegh, P. W. J. (2020) · Journal of the Academy of Marketing Science

Consumer Attitudes and Food LabelingConsumer Packaging Perceptions and Trends

Cited by 454