Zaichkowsky, Judith Lynne
2 papers on CoChatORCID 0000-0002-8887-5308
Most cited papers
- Verified
Measuring the involvement construct
Zaichkowsky, J. L. (1985) · Journal of Consumer Research
Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence
Cited by 6,013
- Verified
A Global Look at Consumer Involvement and Use of Products
Zaichkowsky, J. L., & Sood, J. H. (1989) · International Marketing Review
Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market Dynamics
Cited by 72
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