Zaltman, Gerald
Harvard University
3 papers on CoChat
Most cited papers
- Verified
Factors affecting trust in market research relationships
Moorman, C., Deshpandé, R., & Zaltman, G. (1993) · Journal of Marketing
Customer Service Quality and LoyaltyBusiness and Management Studies
Cited by 3,659
- Verified
Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
Moorman, C., Zaltman, G., & Deshpande, R. (1992) · Journal of Marketing Research
Customer Service Quality and LoyaltyCompetitive and Knowledge Intelligence
Cited by 1,901
- Verified
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use
Deshpande, R., & Zaltman, G. (1984) · Journal of Marketing Research
Competitive and Knowledge IntelligenceMarketing and Advertising Strategies
Cited by 170
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