Kumar, V.

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019) · California Management Review

AI in Service InteractionsDigital Marketing and Social Media

Cited by 797

Conceptualizing the Evolution and Future of Advertising

Kumar, V., & Gupta, S. (2016) · Journal of Advertising

Marketing and Advertising StrategiesDigital Marketing and Social Media

Cited by 209

Getting more likes: the impact of narrative person and brand image on customer–brand interactions

Chang, Y., Li, Y., Yan, J., & Kumar, V. (2019) · Journal of the Academy of Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 161

Do experience and engagement matter to millennial consumers?

Khan, I., Fatma, M., Kumar, V., & Amoroso, S. (2021) · Marketing Intelligence & Planning

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Cited by 63