Pascal, Vincent J.

An Empirical Investigation of the Differential Effects of Personal, Historical, and Non-Nostalgic Advertising on Consumer Responses

Muehling, D. D., & Pascal, V. J. (2011) · Journal of Advertising

Nostalgia and Consumer BehaviorConsumer Behavior in Brand Consumption and Identification

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Should faculty use social networks to engage with students?

Nemetz, P., Aiken, K. D., Cooney, V., & Pascal, V. (2012) · Journal for Advancement of Marketing Education

Educational Technology in LearningOnline and Blended Learning

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