Moorman, Christine

Factors affecting trust in market research relationships

Moorman, C., Deshpandé, R., & Zaltman, G. (1993) · Journal of Marketing

Customer Service Quality and LoyaltyBusiness and Management Studies

Cited by 3,659

Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Moorman, C., Zaltman, G., & Deshpande, R. (1992) · Journal of Marketing Research

Customer Service Quality and LoyaltyCompetitive and Knowledge Intelligence

Cited by 1,901

Cross-Sectional versus longitudinal survey research: concepts, findings, and guidelines

Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008) · Journal of Marketing Research

Survey Methodology and NonresponseBusiness Strategies and Management Research

Cited by 1,305

Organizational improvisation and organizational memory

Moorman, C., & Miner, A. S. (1998) · The Academy of Management Review

Management and Organizational StudiesInnovation and Knowledge Management

Cited by 1,248