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Tu, Shibo

Shanghai Normal University Tianhua College

1 paper on CoChatORCID 0000-0001-5397-0439

Most cited papers

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ECONOMIC IMPLICATIONS OF EMOTIONAL MARKETING BASED ON CONSUMER LOYALTY OF MOBILE PHONE BRANDS: THE SEQUENTIAL MEDIATING ROLES OF BRAND IDENTITY AND BRAND TRUST
Jiang, Y., Sun, Y., & Tu, S. (2023) · Technological and Economic Development of Economy
Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies
Cited by 15

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