Olson, Jerry C.

The role of involvement in attention and comprehension processes

Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Retail Behavior Studies

Cited by 2,070

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Cited by 1,472

Disconfirmation of consumer expectations through product trial

Olson, J. C., & Dover, P. A. (1979) · Journal of Applied Psychology

Consumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Marketing Influence

Cited by 548

Cognitive Effects of Deceptive Advertising

Olson, J. C., & Dover, P. A. (1978) · Journal of Marketing Research

Consumer Behavior and Marketing InfluenceConsumer Market Behavior and Pricing

Cited by 158