Deighton, John

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Avery, J., Steenburgh, T. J., Deighton, J., & Caravella, M. (2012) · Journal of Marketing

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 533

Seven Barriers to Customer Equity Management

Bell, D., Deighton, J., Reinartz, W. J., Rust, R. T., & Swartz, G. (2002) · Journal of Service Research

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 174

Introduction to Special Issue: The Consumer in a Connected World

Deighton, J., Goldenberg, J., & Stephen, A. T. (2017) · Journal of the Association for Consumer Research

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 3