Naderer, Brigitte

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Schmuck, D., Matthes, J., & Naderer, B. (2018) · Journal of Advertising

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

Cited by 485

Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention

Folkvord, F., Naderer, B., Coates, A., & Boyland, E. (2021) · Nutrients

Obesity, Physical Activity, DietNutrition, Health and Food Behavior

Cited by 57

Increasing Advertising Literacy to Unveil Disinformation in Green Advertising

Naderer, B., & Opree, S. J. (2021) · Environmental Communication

Environmental Sustainability in BusinessMisinformation and Its Impacts

Cited by 38

Sustainable Flying? The Effects of Greenwashed Claims in Airline Advertising on Perceived Greenwashing, Brand Outcomes, and Attitudes Toward Flying

Neureiter, A., Hirsch, M., Matthes, J., & Naderer, B. (2024) · Environmental Communication

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

Cited by 15

Short and long-term impact of the frequency of social media influencers’ sponsored posts on attitudinal and behavioral brand outcomes

Balaban, D. C., Mucundorfeanu, M., & Naderer, B. (2026) · Journal of Marketing Communications

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 9