Reinartz, Werner

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Reinartz, W., Haenlein, M., & Henseler, J. (2009) · International Journal of Research in Marketing

Psychometric Methodologies and TestingAdvanced Statistical Methods and Models

Cited by 2,906

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Reinartz, W. J., & Kumar, V. (2000) · Journal of Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 1,364

Creating Enduring Customer Value

Kumar, V., & Reinartz, W. (2016) · Journal of Marketing

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 829

Seven Barriers to Customer Equity Management

Bell, D., Deighton, J., Reinartz, W. J., Rust, R. T., & Swartz, G. (2002) · Journal of Service Research

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 174