Forsythe, Sandra M

Auburn University

2 papers on CoChat

Most cited papers

Verified
Consumer patronage and risk perceptions in Internet shopping
Forsythe, S. M., & Shi, B. (2003) · Journal of Business Research
Technology Adoption and User BehaviourConsumer Behavior and Marketing Influence
Cited by 1,433
Verified
Factors affecting adoption of product virtualization technology for online consumer electronics shopping
Kim, J., & Forsythe, S. (2010) · International Journal of Retail & Distribution Management
Technology Adoption and User BehaviourConsumer Behavior and Marketing Influence
Cited by 150

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