Donthu, Naveen

How to conduct a bibliometric analysis: An overview and guidelines

Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021) · Journal of Business Research

scientometrics and bibliometrics researchPsychology Research and Bibliometrics

Cited by 14,329

Effects of COVID-19 on business and research

Donthu, N., & Gustafsson, A. (2020) · Journal of Business Research

COVID-19 Pandemic ImpactsSocial impacts of COVID-19

Cited by 2,098

Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics

Porter, C. E., & Donthu, N. (2006) · Journal of Business Research

Technology Adoption and User BehaviourTechnology Use by Older Adults

Cited by 1,066

Personalization in personalized marketing: Trends and ways forward

Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022) · Psychology & Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 595

The fluent online shopping experience.

Mosteller, J., Donthu, N., & Eroglu, S. (2014) · Journal of Business Research

Decision-Making and Behavioral EconomicsConsumer Retail Behavior Studies

Cited by 230

Marketing’s credibility: A longitudinal investigation of marketing communication productivity and shareholder value

Luo, X., & Donthu, N. (2006) · Journal of Marketing

Marketing and Advertising StrategiesCorporate Finance and Governance

Cited by 211

How to Foster and Sustain Engagement in Virtual Communities

Porter, C. E., Donthu, N., MacElroy, W. H., & Wydra, D. (2011) · California Management Review

Digital Marketing and Social MediaKnowledge Management and Sharing

Cited by 202

A bibliometric overview of the Journal of Hospitality and Tourism Management: Research contributions and influence

Sigala, M., Kumar, S., Donthu, N., Sureka, R., & Joshi, Y. (2021) · Journal of Hospitality and Tourism Management

scientometrics and bibliometrics researchPsychology Research and Bibliometrics

Cited by 130

Note—Estimating Geographic Customer Densities Using Kernel Density Estimation

Donthu, N., & Rust, R. T. (1989) · Marketing Science

Consumer Market Behavior and PricingSpatial and Panel Data Analysis

Cited by 52