Martin, Kelly D.

Colorado State University

2 papers on CoChatORCID 0000-0002-0663-734X

Most cited papers

Verified
The role of data privacy in marketing
Martin, K. D., & Murphy, P. E. (2017) · Journal of the Academy of Marketing Science
Privacy, Security, and Data ProtectionConsumer Market Behavior and Pricing
Cited by 902
Verified
Data Privacy: Effects on Customer and Firm Performance
Martin, K. D., Borah, A., & Palmatier, R. W. (2017) · Journal of Marketing
Privacy, Security, and Data ProtectionCustomer Service Quality and Loyalty
Cited by 786

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