Grewal, Dhruv

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

Dodds, W. B., Monroe, K. B., & Grewal, D. (1991) · Journal of Marketing Research

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 5,853

How artificial intelligence will change the future of marketing

Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020) · Journal of the Academy of Marketing Science

AI in Service InteractionsArtificial Intelligence Applications

Cited by 2,875

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Palmatier, R. W., Dant, R. P., Grewal, D., & Evans, K. R. (2006) · Journal of Marketing

Customer Service Quality and LoyaltyQuality and Supply Management

Cited by 2,601

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions

Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002) · Journal of Marketing

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 2,257

Domo Arigato Mr. Roboto: Emergence of Automated Social Presence in Organizational Frontlines and Customers’ Service Experiences

van Doorn, J., Mende, M., Noble, S. M., Hulland, J., Ostrom, A. L., Grewal, D., & Petersen, J. A. (2017) · Journal of Service Research

AI in Service InteractionsSocial Robot Interaction and HRI

Cited by 1,344

The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions

Grewal, D., Monroe, K. B., & Krishnan, R. (1998) · Journal of Marketing

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 1,300

Service robots rising: How humanoid robots influence service experiences and elicit compensatory consumer responses

Mende, M., Scott, M. L., van Doorn, J., Grewal, D., & Shanks, I. (2019) · Journal of Marketing Research

AI in Service InteractionsSocial Robot Interaction and HRI

Cited by 1,197

The Future of Retailing

Grewal, D., Roggeveen, A. L., & Nordfält, J. (2017) · Journal of Retailing

Consumer Retail Behavior StudiesDigital Innovation in Industries

Cited by 1,195

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing

Digital Marketing and Social MediaPrivacy, Security, and Data Protection

Cited by 868

Mobile advertising: A framework and research agenda

Grewal, D., Bart, Y., Spann, M., & Zubcsek, P. P. (2016) · Journal of Interactive Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 316

The DAST framework for retail atmospherics: the impact of in- and out-of-store retail journey touchpoints on the customer experience

Roggeveen, A. L., Grewal, D., & Schweiger, E. B. (2020) · Journal of Retailing

Consumer Retail Behavior StudiesConsumer Market Behavior and Pricing

Cited by 308

The personalization-privacy paradox: Implications for new media

Aguirre, E., Roggeveen, A. L., Grewal, D., & Wetzels, M. (2016) · Journal of Consumer Marketing

Privacy, Security, and Data ProtectionDigital Marketing and Social Media

Cited by 251

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Villarroel Ordenes, F., Ludwig, S., de Ruyter, K., Grewal, D., & Wetzels, M. (2017) · Journal of Consumer Research

Sentiment Analysis and Opinion MiningDigital Marketing and Social Media

Cited by 245

The effects of buyer identification and purchase timing on consumers’ perceptions of trust, price fairness, and repurchase intentions

Grewal, D., Hardesty, D. M., & Iyer, G. R. (2004) · Journal of Interactive Marketing

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 201

The Evolution and Future of Retailing and Retailing Education

Grewal, D., Motyka, S., & Levy, M. (2018) · Journal of Marketing Education

Management and Marketing EducationConsumer Retail Behavior Studies

Cited by 192

Comparative versus Noncomparative Advertising: A Meta-Analysis

Grewal, D., Kavanoor, S., Fern, E. F., Costley, C., & Barnes, J. (1997) · Journal of Marketing

Marketing and Advertising StrategiesConsumer Behavior in Brand Consumption and Identification

Cited by 146

Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions

Grewal, D., Iyer, G. R., Javalgi, R. (. G., & Radulovich, L. (2011) · Entrepreneurship Theory and Practice

Franchising Strategies and PerformanceInternational Business and FDI

Cited by 78

Loyalty in e-Tailing: A Conceptual Framework

Grewal, D., Lindsey-Mullikin, J., & Munger, J. (2004) · Journal of Relationship Marketing

Customer Service Quality and LoyaltyDigital Marketing and Social Media

Cited by 48

Pricing and Public Policy: A Research Agenda and an Overview of the Special Issue

Grewal, D., & Compeau, L. D. (1999) · Journal of Public Policy & Marketing

Consumer Market Behavior and PricingMerger and Competition Analysis

Cited by 40

Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements

COMPEAU, L. D., LINDSEY‐MULLIKIN, J., GREWAL, D., & PETTY, R. D. (2004) · Journal of Consumer Affairs

Consumer Market Behavior and PricingConsumer Behavior and Marketing Influence

Cited by 25

The Accuracy of Scanned Prices

Hardesty, D. M., Goodstein, R. C., Grewal, D., Miyazaki, A. D., & Kopalle, P. (2014) · Journal of Retailing

Consumer Market Behavior and PricingSupply Chain and Inventory Management

Cited by 10