Rand, William

North Carolina State University

2 papers on CoChatORCID 0000-0002-8294-1757

Most cited papers

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Brand Buzz in the Echoverse
Hewett, K., Rand, W., Rust, R. T., & van Heerde, H. J. (2016) · Journal of Marketing
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 366
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Letting the computers take over: Using AI to solve marketing problems
Overgoor, G., Chica, M., Rand, W., & Weishampel, A. (2019) · California Management Review
Artificial Intelligence ApplicationsAI in Service Interactions
Cited by 194

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