Gordon, Brett R.

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Gordon, B. R., Zettelmeyer, F., Bhargava, N., & Chapsky, D. (2019) · Marketing Science

Digital Marketing and Social MediaAdvanced Causal Inference Techniques

Cited by 287

Field studies of psychologically targeted ads face threats to internal validity

Eckles, D., Gordon, B. R., & Johnson, G. A. (2018) · Proceedings of the National Academy of Sciences

Decision-Making and Behavioral EconomicsDigital Marketing and Social Media

Cited by 66