Witell, Lars

Customer experience challenges: Bringing together digital, physical and social realms

Bolton, R. N., McColl-Kennedy, J. R., Cheung, L., Gallan, A., Orsingher, C., Witell, L., & Zaki, M. (2018) · Journal of Service Management

Service and Product InnovationAI in Service Interactions

Cited by 849

Identifying categories of service innovation: A review and synthesis of the literature

Snyder, H., Witell, L., Gustafsson, A., Fombelle, P., & Kristensson, P. (2016) · Journal of Business Research

Service and Product InnovationBusiness Strategies and Innovation

Cited by 401

Customer co-creation in service innovation: a matter of communication?

Gustafsson, A., Kristensson, P., & Witell, L. (2012) · Journal of service management

Service and Product InnovationInnovative Approaches in Technology and Social Development

Cited by 354

Service Innovation: A New Conceptualization and Path Forward

Gustafsson, A., Snyder, H., & Witell, L. (2020) · Journal of Service Research

Service and Product InnovationBusiness Strategies and Innovation

Cited by 172

Typologies and frameworks in service innovation

Kowalkowski, C., & Witell, L. (2020) · The Routledge Handbook of Service Research Insights and Ideas

Service and Product InnovationBusiness Strategies and Innovation

Cited by 21