Russell, Cristel Antonia

Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'

Parguel, B., Benoit-Moreau, F., & Russell, C. A. (2015) · International Journal of Advertising

Environmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification

Cited by 364

A failed norms social marketing campaign.

Clapp, J. D., Lange, J. E., Russell, C., Shillington, A., & Voas, R. B. (2003) · Journal of Studies on Alcohol

Substance Abuse Treatment and OutcomesMedia Influence and Health

Cited by 113