Allil, Kamaal

University of Hertfordshire

1 paper on CoChatORCID 0000-0001-5466-6519

Most cited papers

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Integrating AI-driven marketing analytics techniques into the classroom: pedagogical strategies for enhancing student engagement and future business success
Allil, K. (2024) · Journal of Marketing Analytics
Management and Marketing EducationInformation Systems Education and Curriculum Development
Cited by 57

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