Marthandan, Govindan
Multimedia University
2 papers on CoChatORCID 0000-0002-2103-0693
Most cited papers
- Verified
What drives Malaysian m-commerce adoption? An empirical analysis
Tsu Wei, T., Marthandan, G., Yee‐Loong Chong, A., Ooi, K., & Arumugam, S. (2009) · Industrial Management & Data Systems
Technology Adoption and User BehaviourHealth, Technology, Consumer Behavior
Cited by 550
- Verified
E‐commerce usage and business performance in the Malaysian tourism sector: empirical analysis
Intan Salwani, M., Marthandan, G., Daud Norzaidi, M., & Choy Chong, S. (2009) · Information Management & Computer Security
Technology Adoption and User BehaviourDigital Innovation in Industries
Cited by 202
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