MacInnis, Deborah J.

The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands

Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology

Consumer Behavior in Brand Consumption and IdentificationNostalgia and Consumer Behavior

Cited by 2,713

A Framework for Conceptual Contributions in Marketing

MacInnis, D. J. (2011) · Journal of Marketing

Business Strategies and Management ResearchMarketing and Advertising Strategies

Cited by 1,547

Information Processing from Advertisements: Toward an Integrative Framework

MacInnis, D. J., & Jaworski, B. J. (1989) · Journal of Marketing

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Cited by 653

Choosing What I Want versus Rejecting What I Do Not Want: An Application of Decision Framing to Product Option Choice Decisions

Park, C. W., Jun, S. Y., & Macinnis, D. J. (2000) · Journal of Marketing Research

Decision-Making and Behavioral EconomicsConsumer Market Behavior and Pricing

Cited by 316

The effects of curiosity-evoking events on activity enjoyment.

Isikman, E., MacInnis, D. J., Ülkümen, G., & Cavanaugh, L. A. (2016) · Journal of Experimental Psychology: Applied

Psychological and Educational Research StudiesRecreation, Leisure, Wilderness Management

Cited by 34