Gross, Barbara L.

Why we buy what we buy: A theory of consumption values

Sheth, J. N., Newman, B. I., & Gross, B. L. (1991) · Journal of Business Research

Consumer Behavior and Marketing InfluenceConsumer Behavior in Brand Consumption and Identification

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My instructor made me do it: task characteristics of procrastination.

Ackerman, D. S., & Gross, B. L. (2005) · Journal of Marketing Education

Perfectionism, Procrastination, Anxiety StudiesGrit, Self-Efficacy, and Motivation

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