Ramaswami, Sridhar N.

Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

Kamakura, W. A., Ramaswami, S. N., & Srivastava, R. K. (1991) · International Journal of Research in Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 240

Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities

Arunachalam, S., Ramaswami, S. N., Herrmann, P., & Walker, D. (2018) · Journal of the Academy of Marketing Science

Innovation and Knowledge ManagementEntrepreneurship Studies and Influences

Cited by 123

The value of seller trustworthiness in C2C online markets

Strader, T. J., & Ramaswami, S. N. (2002) · Communications of the ACM

Technology Adoption and User BehaviourPrivacy, Security, and Data Protection

Cited by 102