Perreault, William D.
University of North Carolina at Chapel Hill
2 papers on CoChat
Most cited papers
- Verified
Buyer–Seller Relationships in Business Markets
Cannon, J. P., & Perreault, W. D. (1999) · Journal of Marketing Research
Customer Service Quality and LoyaltyQuality and Supply Management
Cited by 1,755
- Verified
Reliability of Nominal Data Based on Qualitative Judgments
Perreault, W. D., & Leigh, L. E. (1989) · Journal of Marketing Research
Reliability and Agreement in MeasurementPsychometric Methodologies and Testing
Cited by 1,575
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