Sharp, Byron

Loyalty programs and their impact on repeat-purchase loyalty patterns

Sharp, B., & Sharp, A. (1997) · International Journal of Research in Marketing

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 791

Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: A Replication

Macdonald, E. K., & Sharp, B. M. (2000) · Journal of Business Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing

Cited by 637

Conceptualizing and measuring brand salience

Romaniuk, J., & Sharp, B. (2004) · Marketing Theory

Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising Strategies

Cited by 213

Can a brand outperform competitors on cross‐category loyalty? An examination of cross‐selling metrics in two financial services markets

Mundt, K., Dawes, J., & Sharp, B. (2006) · Journal of Consumer Marketing

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 29