Kumar, Ajay

Central University of Haryana

1 paper on CoChatORCID 0000-0002-4652-1632

Most cited papers

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‘Masstige’ marketing: A review, synthesis and research agenda
Kumar, A., Paul, J., & Unnithan, A. B. (2020) · Journal of Business Research
Consumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
Cited by 437

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