Bleier, Alexander
Goethe University Frankfurt · Leibniz Institute for Financial Research SAFE · Frankfurt School of Finance & Management · KU Leuven
3 papers on CoChatORCID 0000-0002-4712-1518
Most cited papers
- Verified
The Importance of Trust for Personalized Online Advertising
Bleier, A., & Eisenbeiss, M. (2015) · Journal of Retailing
Digital Marketing and Social MediaConsumer Market Behavior and Pricing
Cited by 529
- Verified
Finding goldilocks influencers: How follower count drives social media engagement
Wies, S., Bleier, A., & Edeling, A. (2023) · Journal of Marketing
Digital Marketing and Social MediaMarketing and Advertising Strategies
Cited by 326
- Verified
Consumer privacy and the future of data-based innovation and marketing
Bleier, A., Goldfarb, A., & Tucker, C. (2020) · International Journal of Research in Marketing
Privacy, Security, and Data ProtectionConsumer Market Behavior and Pricing
Cited by 239
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