Ma, Liye
University of Maryland, College Park
2 papers on CoChat
Most cited papers
- Verified
Machine learning and AI in marketing–Connecting computing power to human insights
Ma, L., & Sun, B. (2020) · International Journal of Research in Marketing
Artificial Intelligence ApplicationsAI in Service Interactions
Cited by 602
- Verified
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting
Trusov, M., Ma, L., & Jamal, Z. (2016) · Marketing Science
Digital Marketing and Social MediaConsumer Market Behavior and Pricing
Cited by 165
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