Wu, Wann-Yih

The Integration of the Technology Acceptance Model and Value-Based Adoption Model to Study the Adoption of E-Learning: The Moderating Role of e-WOM

Liao, Y.-K., Wu, W.-Y., Le, T. Q., & Phung, T. T. T. (2022) · Sustainability

Technology Adoption and User BehaviourTechnology-Enhanced Education Studies

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The empirical study of CRM: Consumer‐company identification and purchase intention in the direct selling industry

Wu, W., & Tsai, C. (2008) · International Journal of Commerce and Management

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 52