Morgan, Robert M.
University of Alabama
2 papers on CoChat
Most cited papers
- Verified
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing
Customer Service Quality and LoyaltyMarketing and Advertising Strategies
Cited by 22,355
- Verified
Customer engagement: exploring customer relationships beyond purchase.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012) · Journal of Marketing Theory and Practice
Customer Service Quality and LoyaltyDigital Marketing and Social Media
Cited by 2,089
Go further with a free account
Verify every reference, keep papers in a library, and ask questions across them.
Sign up - it is free