Ganesan, Shankar

Determinants of Long-Term Orientation in Buyer-Seller Relationships

Ganesan, S. (1994) · Journal of Marketing

Customer Service Quality and LoyaltyQuality and Supply Management

Cited by 6,741

Cross-Sectional versus longitudinal survey research: concepts, findings, and guidelines

Rindfleisch, A., Malter, A. J., Ganesan, S., & Moorman, C. (2008) · Journal of Marketing Research

Survey Methodology and NonresponseBusiness Strategies and Management Research

Cited by 1,305

Service Failure and Recovery: The Impact of Relationship Factors on Customer Satisfaction

Hess Jr., R. L., Ganesan, S., & Klein, N. M. (2003) · Journal of the Academy of Marketing Science

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 959

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M., & Ganesan, S. (2010) · Journal of Interactive Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 160