Venkatesan, Rajkumar

Undervalued or overvalued customers: Capturing total customer engagement value

Kumar, V., Aksoy, L., Donkers, B., Venkatesan, R., Wiesel, T., & Tillmanns, S. (2010) · Journal of Service Research

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 1,382

A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy

Venkatesan, R., & Kumar, V. (2004) · Journal of Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 948

Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing

Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019) · California Management Review

AI in Service InteractionsDigital Marketing and Social Media

Cited by 797

CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions

Verhoef, P. C., Venkatesan, R., McAlister, L., Malthouse, E. C., Krafft, M., & Ganesan, S. (2010) · Journal of Interactive Marketing

Customer churn and segmentationCustomer Service Quality and Loyalty

Cited by 160