Rau, Lea
Ludwig-Maximilians-Universität München
2 papers on CoChatORCID 0000-0003-0720-5909
Most cited papers
- Verified
Using large language models to generate silicon samples in consumer and marketing research: Challenges, opportunities, and guidelines
Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2024) · Psychology & Marketing
Survey Methodology and NonresponseAI in Service Interactions
Cited by 149
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Your Next Respondent Might Be an LLM: Guidelines for Using Silicon Samples in Marketing Research
Sarstedt, M., Adler, S. J., Rau, L., & Schmitt, B. (2026) · NIM Marketing Intelligence Review
Survey Methodology and NonresponseAI in Service Interactions
Cited by 2
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