Oliver, Richard L.

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Oliver, R. L. (1980) · Journal of Marketing Research

Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence

Cited by 14,494

Whence Consumer Loyalty?

Oliver, R. L. (1999) · Journal of Marketing

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 4,898

The Dimensionality of Consumption Emotion Patterns and Consumer Satisfaction

Westbrook, R. A., & Oliver, R. L. (1991) · Journal of Consumer Research

Customer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and Identification

Cited by 2,164

Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach

Oliver, R. L., & Swan, J. E. (1989) · Journal of Marketing

Customer Service Quality and LoyaltyEmployee Performance and Motivation

Cited by 2,084

Assessing the Dimensionality and Structure of the Consumption Experience: Evaluation, Feeling, and Satisfaction

Mano, H., & Oliver, R. L. (1993) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationCustomer Service Quality and Loyalty

Cited by 1,973

Effect of expectation and disconfirmation on postexposure product evaluations: An alternative interpretation.

Oliver, R. L. (1977) · Journal of Applied Psychology

Consumer Behavior and Marketing InfluenceCustomer Service Quality and Loyalty

Cited by 1,770

A Catastrophe Model for Developing Service Satisfaction Strategies

Oliva, T. A., Oliver, R. L., & MacMillan, I. C. (1992) · Journal of Marketing

Customer Service Quality and LoyaltyCustomer churn and segmentation

Cited by 812

Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes

Oliver, R. L., & Shor, M. (2003) · Journal of Product & Brand Management

Consumer Market Behavior and PricingCustomer Service Quality and Loyalty

Cited by 82