de Ruyter, Ko

Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness

Aguirre, E., Mahr, D., Grewal, D., de Ruyter, K., & Wetzels, M. (2015) · Journal of Retailing

Digital Marketing and Social MediaPrivacy, Security, and Data Protection

Cited by 868

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study

Deutskens, E., de Ruyter, K., Wetzels, M., & Oosterveld, P. (2004) · Marketing Letters

Survey Methodology and NonresponseSurvey Sampling and Estimation Techniques

Cited by 835

Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction

Bloemer, J., de Ruyter, K., & Peeters, P. (1998) · International Journal of Bank Marketing

Customer Service Quality and LoyaltyConsumer Behavior and Marketing Influence

Cited by 804

Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

Heller, J., Chylinski, M., de Ruyter, K., Mahr, D., & Keeling, D. I. (2019) · Journal of Retailing

Consumer Retail Behavior StudiesAugmented Reality Applications

Cited by 271

AI-chatbots on the services frontline addressing the challenges and opportunities of agency

Chong, T., Yu, T., Keeling, D. I., & de Ruyter, K. (2021) · Journal of Retailing and Consumer Services

AI in Service InteractionsCustomer Service Quality and Loyalty

Cited by 245

Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media

Villarroel Ordenes, F., Ludwig, S., de Ruyter, K., Grewal, D., & Wetzels, M. (2017) · Journal of Consumer Research

Sentiment Analysis and Opinion MiningDigital Marketing and Social Media

Cited by 245