Brady, Michael K.

Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000) · Journal of Retailing

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 6,398

Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies

Voorhees, C. M., Brady, M. K., Calantone, R., & Ramirez, E. (2016) · Journal of the Academy of Marketing Science

Psychometric Methodologies and TestingBusiness Strategies and Management Research

Cited by 2,111

An exploratory study of service value in the USA and Ecuador

Brady, M. K., & Robertson, C. J. (1999) · International Journal of Service Industry Management

Customer Service Quality and LoyaltyService and Product Innovation

Cited by 117