Bearden, William O.

Measurement of Consumer Susceptibility to Interpersonal Influence

Bearden, W. O., Netemeyer, R. G., & Teel, J. E. (1989) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 2,320

Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance

Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005) · Journal of Marketing

Innovation and Knowledge ManagementMarketing and Advertising Strategies

Cited by 2,182

Consumers' Need for Uniqueness: Scale Development and Validation

Tian, K. T., Bearden, W. O., & Hunter, G. L. (2001) · Journal of Consumer Research

Consumer Behavior in Brand Consumption and IdentificationConsumer Perception and Purchasing Behavior

Cited by 1,791

Dynamic Pricing and Consumer Fairness Perceptions

Haws, K. L., & Bearden, W. O. (2006) · Journal of Consumer Research

Consumer Market Behavior and PricingSupply Chain and Inventory Management

Cited by 520