Sun, Baohong

Machine learning and AI in marketing–Connecting computing power to human insights

Ma, L., & Sun, B. (2020) · International Journal of Research in Marketing

Artificial Intelligence ApplicationsAI in Service Interactions

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Choice Models and Customer Relationship Management

Kamakura, W., Mela, C. F., Ansari, A., Bodapati, A., Fader, P., Iyengar, R., Naik, P., Neslin, S., Sun, B., Verhoef, P. C., et al. (2005) · Marketing Letters

Customer churn and segmentationCustomer Service Quality and Loyalty

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