Stephen, Andrew T.

The future of social media in marketing

Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020) · Journal of the Academy of Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 1,893

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Lamberton, C., & Stephen, A. T. (2016) · Journal of Marketing

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 1,127

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Toubia, O., & Stephen, A. T. (2013) · Marketing Science

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 484

When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest

Grewal, L., Stephen, A. T., & Coleman, N. V. (2019) · Journal of Marketing Research

Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification

Cited by 151

Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns

Chae, I., Stephen, A. T., Bart, Y., & Yao, D. (2017) · Marketing Science

Digital Marketing and Social MediaMarketing and Advertising Strategies

Cited by 135

Consumers’ Trust in Feelings as Information

Avnet, T., Pham, M. T., & Stephen, A. T. (2012) · Journal of Consumer Research

Decision-Making and Behavioral EconomicsConsumer Behavior and Marketing Influence

Cited by 110

Introduction to Special Issue: The Consumer in a Connected World

Deighton, J., Goldenberg, J., & Stephen, A. T. (2017) · Journal of the Association for Consumer Research

Digital Marketing and Social MediaMedia and Digital Communication

Cited by 3