Srivastava, Rajesh

N.L Dalmia Institute of Management Studies Department of Marketing, , , · Atharva University Department of Marketing, , ,

1 paper on CoChat

Most cited papers

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Role of artificial intelligence on consumer buying behavior: the dual effects of AI-enabled features on decision-making and trust
Bhojwani, R., Paul, J., & Srivastava, R. (2026) · Journal of Research in Interactive Marketing
AI in Service InteractionsTechnology Adoption and User Behaviour
Cited by 4

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