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Customer lifetime value: Marketing models and applications
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Citations
No citation lists for this paper
No citation lists for this paper yet — checked again daily.
Metadata
- Authors
- Berger, P. D., & Nasr, N. I.
- Venue
- Journal of Interactive Marketing
- Published
- 1998
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Customer lifetime value: Marketing models and applications. https://app.cochat.ai/papers/10.1002/(sici)1520-6653(199824)12:1
- The paper
- Berger, P. D., & Nasr, N. I. (1998). Customer lifetime value: Marketing models and applications. Journal of Interactive Marketing. https://doi.org/10.1002/(sici)1520-6653(199824)12%3A1
