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Introduction to Qualitative Research Methods: A Guidebook and Resource
Abstract
An informative real-world guide to studying the "why" of human behavior Introduction to Qualitative Research Methods is a practical, comprehensive guide to the collection and presentation of qualitative data. Unique in the market, this book describes the entire research process — from design through writing — illustrated by examples of real, complete qualitative work that clearly demonstrates how methods are used in actual practice. This updated fourth edition includes all new case studies, with additional coverage of mixed methods, non-sociological settings, funding, and a sample interview guide. The studies profiled are accompanied by observation field notes, and the text includes additional readings for both students and instructors. More than just theory, this guide is designed to give you a real-world practitioner's view of how qualitative research is handled every step of the way.
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Cited by
Ryan, G. W., & Bernard, H. R. (2003) · Field Methods · doi:10.1177/1525822x02239569 · Cited by 5,475
Treviño, L. K., Brown, M., & Hartman, L. P. (2003) · Human Relations · doi:10.1177/0018726703056001448 · Cited by 1,372
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Labrecque, L. I., Markos, E., & Milne, G. R. (2011) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2010.09.002 · Cited by 512
Towards Rigor in Reviews of Multivocal Literatures: Applying the Exploratory Case Study Method
Ogawa, R. T., & Malen, B. (1991) · Review of Educational Research · doi:10.3102/00346543061003265 · Cited by 247
Automated interventions for multiple health behaviors using conversational agents
Bickmore, T. W., Schulman, D., & Sidner, C. (2013) · Patient Education and Counseling · doi:10.1016/j.pec.2013.05.011 · Cited by 206
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