The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Characteristics of research on green marketing
Abstract
This paper aims to describe and analyze the main characteristics of articles on green marketing published in the most relevant journals within the period 1993–2003, in order to determine the evolution of this current issue of research over recent years and improve our understanding of this subject. We built up a database with 112 articles on green marketing and we have explored the topic, the methodology and the techniques of analysis, as well as other relevant aspects of the research. In order to complete this analysis, we made a review of articles published in two journals specializing in environmental management: BSE and CSREM. In this way, this paper offers practical help to those who are beginning research on this topic because the results will help us to determine what still needs to be investigated in this topic and hence propose a research agenda for the coming years. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.
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Citations
Cites
Review and Critical Assessment of Research on Marketing and the Environment
Kilbourne, W. E., & Beckmann, S. C. (1998) · Journal of Marketing Management · doi:10.1362/026725798784867716 · Cited by 319
Cited by
Dangelico, R. M., & Vocalelli, D. (2017) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2017.07.184 · Cited by 914
Lin, P.-C., & Huang, Y.-H. (2012) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2011.10.002 · Cited by 854
Transformative green marketing: Impediments and opportunities
Polonsky, M. J. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2011.01.016 · Cited by 444
Cheah, I., & Phau, I. (2011) · Marketing Intelligence & Planning · doi:10.1108/02634501111153674 · Cited by 425
Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products
Cherian, J., & Jacob, J. (2012) · Asian Social Science · doi:10.5539/ass.v8n12p117 · Cited by 410
Metadata
- Authors
- Chamorro, A., Rubio, S., & Miranda, F. J.
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2007-04-02
- Volume
- 18
- Issue
- 4
- Pages
- 223-239
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W1993546428
- Cited by
- 215
- References
- 1
- FWCI
- 9.45
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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