The DOI matches its Crossref record; 57 of the 57 references it cites were found in a registry or an index.
Adopting sustainable innovation: what makes consumers sign up to green electricity?
Abstract
This paper investigates what encourages consumers to adopt a green electricity tariff. When people decide to adopt an innovation, such as green electricity, they consider not only functionality, usability, costs and intended outcomes, but also what the innovation means to them, for example, the way it reflects their identity, image, memberships, values and norms. The study reviews the theoretical frameworks of innovation adoption and consumption, and cognitive and normative behaviour, relevant to consumer adoption of pro‐environmental innovations, and develops a research framework. Through focus group discussions, a questionnaire survey with 103 respondents and an interview with 10 people, the study finds that consumers sympathetic to environmental issues do not necessarily adopt green electricity. This is due to lack of strong social norms and personal relevance, inconvenience of switching, uncertainty about the quality of green electricity and lack of accurate information. The implications of these findings for strategy, policy and future research are explored. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.
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The influence of consumers' environmental beliefs and attitudes on energy saving behaviours
Gadenne, D., Sharma, B., Kerr, D., & Smith, T. (2011) · Energy Policy · doi:10.1016/j.enpol.2011.09.002 · Cited by 615
What affects green consumer behavior in China? A case study from Qingdao
Zhao, H.-H., Gao, Q., Wu, Y.-P., Wang, Y., & Zhu, X.-D. (2014) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2013.05.021 · Cited by 567
Panda, T. K., Kumar, A., Jakhar, S., Luthra, S., Garza-Reyes, J. A., Kazancoglu, I., & Nayak, S. S. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2019.118575 · Cited by 456
A supply chain sustainability innovation framework and evaluation methodology
Kusi-Sarpong, S., Gupta, H., & Sarkis, J. (2019) · International Journal of Production Research · doi:10.1080/00207543.2018.1518607 · Cited by 406
Kim, M.-K., Oh, J., Park, J.-H., & Joo, C. (2018) · Energy · doi:10.1016/j.energy.2018.06.064 · Cited by 298
Metadata
- Authors
- Ozaki, R.
- Venue
- Business Strategy and the Environment
- Publisher
- Wiley
- Published
- 2010-12-20
- Volume
- 20
- Issue
- 1
- Pages
- 1-17
- ISSN
- 0964-4733 (ISSN-L)
- 1099-0836
- OpenAlex
- W2066224729
- Cited by
- 422
- References
- 57
- FWCI
- 23.92
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
